| 
2003年回顾
2003年上海旅游节花车巡游以其广泛的影响力，极强的参与性成为本届旅游节的一大亮点，取得了良好的社会效益。在十余天的巡游活动期间，据不完全统计：
◆花车队伍共经过上海市15个区县，停留表演11次。
◆行驶总里程1200余公里
◆观看花车的市民和旅游者近200万人次
◆通过电视直播及新闻收看到花车巡游盛况的人数近2亿
◆国内外各类媒体报道数百篇
开幕大巡游
2003年9月13日
吸引近45万上海市民和旅游者来淮海路商业街观看
花车巡游盛况
2003年9月14日----2003年9月30日
花车评比大奖赛
花车评比大奖赛设立金奖、银奖、铜奖，由美国洛杉矶玫瑰花节主席、美国新奥尔良狂欢节策划者和国内专家组成的专家评委组评选确定6辆花车。
金奖
“扬帆远行谱金曲” 锦江国际（集团）有限公司
银奖
“都市古镇” 闵行区七宝镇人民政府
“冰雪大世界”
上海银七星室内滑雪场有限公司
铜奖
“缤纷狮城” 新加坡旅游局
“梦幻水乡天目湖”
江苏省溧阳天目湖旅游度假区
“东方绿舟” 上海市青少年校外活动营地——东方绿舟
花车冠名
历届花车评比大奖赛都吸引了众多企业冠名。上海国旅、上海巴士集团、上海移动通信公司分别于2001年、2002年和2003年获得了冠名权，为企业获得了良好的社会效益。
市场推广品牌效应
本次活动在活动开始前1月，陆续通过平面媒体、网络媒体和电视新闻报道的方式将竞猜方式传播给目标受众。
●平面媒体：新民晚报、每周广播电视报、旅游时报
●网络媒体：旅游节网站及其它网站的链接
●电视媒体：上海电视台新闻综合频道和东方卫视面向全国范围的现场直播,东方电视台文艺频道专题节目追踪报道。
●广播媒体：东方广播电台新闻综合频率“旅游金线”节目追踪报道。
此外，有关花车巡游及评选活动的新闻通过电视、报纸、杂志以及网络等多种媒体组合播报同时，参与此次活动的企业和赞助厂商的形象刊登在旅游节统一发送的宣传手册上。
●花车队伍将巡游上海市15个区县，停留表演11次,沿途观看花车的市民和旅游者近200万人次。
展望
2004年的花车巡游为了再次提升花车巡游的可看性与群众参与性，将首次引进国际先进的设计理念与引入多个国际彩车团队共同参与。同时，还将在原有的花车巡游及评选活动的基础上，导入全新的参与方式与极赋诱惑力的参与奖项。我们相信广大花车赞助商的广告效应也将随之再次大大的提升。
参与方式
请填写意向表并传真至021-64813084,上海旅游节组委会办公室（意向表见右页）
日程安排
2003年11月—2004年4月 接受参展单位报名
2004年4月—6月 花车设计阶段
2004年6月—7月 样稿审阅阶段
2004年7月—8月 花车制作阶段
2004年9月上旬 花车验收阶段
2004年9月12日（暂定） 花车集中日期
2004年9月13日—9月17日 花车参加旅游节开幕大巡游彩排
2004年9月18日
2004年上海旅游节开幕大巡游
2004年9月19日—9月30日 花车在全市各区县巡游表演
2004年10月5日 花车评比大奖赛结果揭晓新闻发布会
2004年10月6日 2004年上海旅游节闭幕式颁奖
|
Reminiscence
2003
The
float parade during the 2003 Shanghai Tourism Festival has become a
bright spot for attention for its extensive influence and participatory
nature. It has gained good social benefits. Statistics of the parade
are shown as follows:
◆The
floats paraded through 15
districts and counties in Shanghai and stopped 11
times for performance.
◆The
parade traveled over 1,200
km.
◆Around 2
million citizens and tourists watched the parade.
◆Around 2 hundred
million people watched the parade through life telecast
or news broadcast.
◆Several
hundred reports by domestic and oversea mass media
Parade at the opening ceremony
Sep.
13, 2003
Attracted 450,000
spectators of Shanghai citizens and tourists.
Spectacular event of the float
parade
Sep.
14 - 30, 2003
Prize awarding competition of
floats
Float
competition offered gold prizes, silver prizes and copper prizes. An
expert appraisal committee formed by the chairman of the Rose Parade
in Los Angeles, USA, planner of the New Orleans Carnival in USA and
experts in the country appraised and decided 6 floats.
One gold prize awarded to “Hoisting the Sail
and Sailing Afar to
Compose
a Golden Melody” by Jinjiang International (Group) Co., Ltd.
Silver prizes awarded to 1) “An Ancient Town
in the Metropolis” by Minhang District Qibao Town People's Government
and to 2) “A World of Ice and Snow” by Shanghai Silvery Seven-star Indoor
Skating Ground Co., Ltd.
Copper prizes awarded to 1) “The Colorful City
of the Lion”by Singapore Tourism Bureau, to 2) “Tianmu Lake - A Dreamy
Countryside on Water”by Jiangzu Province Liyang Tianmu Tourist Holiday
Area and to 3)“The Orient Green Boat”by Shanghai Municipal Youngsters
Extracurricular Activity Camp - the Orient Green Boat
Entitling with Honor for Float
Competitions
In
the past float competitions many enterprises were entitled with honor
for the float competitions, such as Shanghai International Travel Service
Cup for 2001, Shanghai Bus Group Cup for 2002 and Shanghai Mobile Cup
for 2003, producing good social benefits for these enterprises.
Effect of market promotion of
the brand
One
month before the festival activity a guess competition will be propagated
to the public through level mass media, network mass media and TV news
broadcast.
●Through level mass media: Xinmin Evening News,
Broadcast and TV Weekly and Tourism Times
●Through network mass media: Tourism Festival
Network Station and other connected network stations
●Through TV mass media: Shanghai TV Station
Comprehensive News Channel, Oriental Satellite TV life broadcast to
the whole country and followed-up special program reports by the Oriental
TV Station Arts Channel
● Through broadcast mass media: Followed-up
reports by "Tourism Golden Line"program of the Oriental
Broadcasting Station Comprehensive News Frequency Apart from these,together
with the organized reports by different mass media on news of the float
parade and selection through appraisal by TV. newspapers, magazines
and network, the images of enterprises and factories supporting the
activity will be published
on the publicity brochures to be distributed.
● The float and performance teams will parade
through 15 districts and counties in Shanghai and stop 11 times for
performances. There will be around 2 million spectators of Shanghai
citizens and tourists along the way.
Prospects
To
promote the appreciative and participatory nature by the public of the
2004 float parade internationally advanced designing concept will be
imported and more international float teams, be invited. In the meantime,
on the basis of the former float parade and selection through appraisal,
a completely new participatory form and attractive prizes will be introduced.
We believe that the advertising effect for float supporters will correspondingly
be upgraded.
Form of participation
Please
fill in the form of intent for participating in the exhibition and fax
to 86-21-64813084 (Office of the Organization committee)
Itinerary
Nov/2003
- Apr/2004 Accept registration by participants
Apr--June/2004
Designing of floats
June-July/2004
Submit drafts to municipality for approval
July-Aug/2004
Manufacture of floats
Early
Sep/2004 Examination for acceptance of floats
Sep.12/2004
(provisional) Gathering up of floats
Sep.13-30/2004
Rehearsal of parade on 2004 Tourism Festival opening ceremony
Sep.18/2004
Parade on 2004 Shanghai Tourism Festival
opening ceremony
Sep.19-30/2004
Parade of floats and performances in different
districts and counties in Shanghai
Oct.5/2004
News release on announcement of results of appraisal of float competition
Oct.6/2004
Closing ceremony and prize awarding of 2004
Shanghai Tourism Festival |
